LA × CH
Own the Moment

Own the
Moment

Beyond the arena, the opportunity begins.

Who We Are

A Swiss consortium
built for bold brand
moments

We combine strategic thinking, creative development, production expertise, and community to help brands activate with clarity and ambition around LA28.

From Los Angeles to Switzerland, we create experiences designed to be felt in the moment and remembered long after.

The most exciting moments do not only happen inside the stadium. They happen in the build-up, in the city, in the crowd, in hospitality spaces, in shared rituals, and in the experiences people talk about long after the medals are won.

LA28 will create a rare opportunity for brands to show up with meaning, imagination and presence.

We're here to make that real.

The Consortium
Parker Group
We Are LoF
BAE
Signature
The CommsCrowd

What We Do

From LA to Switzerland,
experiences that matter

From on-the-ground activations in Los Angeles to Switzerland-based experiences inspired by the spirit of LA28, we help brands create work that feels timely, elevated, and impossible to ignore.

Explore
→
01

Zürich, Switzerland

Europaallee Zone

Where Europaallee meets Santa Monica.

Explore
→
02

Basel, Switzerland

Basel Sport Zone

A joyful sports playground for everyone.

Explore
→
03

Los Angeles, USA

LA Hub

Home of brand activation during LA28.

LA28 Olympic Games Map
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Europaallee transformed into LA boardwalk — daytime Europaallee transformed into LA boardwalk — evening

Zürich, Switzerland

The Games Beyond

Imagine walking along the Santa Monica Pier during the Olympic Games 2028 — not in Los Angeles, but at Europaallee in Zürich. We connect distant worlds through experiential storytelling, creating physical and digital touchpoints that make people feel part of something bigger — wherever they are. These are The Games Beyond!

Vibrant Olympic sports playground with Superbloom colors Indoor event hall with skatepark and neon lighting Palm trees and LED screens inside Expohallen Basel

Basel, Switzerland

A Joyful Sports Playground for Everyone

Inside the Expohallen Basel we create a temporary, immersive sports playground that brings the spirit of the Olympics directly to the public. Leading brands like Ochsner Sport, Adidas, ON and many more transform the halls into interactive worlds where visitors can try, play, explore and experience sport in completely new ways.

From skateparks and courts to test tracks and game zones, every area invites people of all ages to move, discover and connect. At the heart of the experience is a 24/7 public viewing arena, where fans come together to watch the Olympic Games live, celebrate victories and share unforgettable moments.

Concept images coming soon

Los Angeles, USA

Home of Brand Activation During LA28

Augmented Experience offers brands an on-brand activation platform during major events. Instead of static sponsorships, they host unforgettable, context-rich experiences — IWC dinners in Hollywood, Omega precision showcases in Malibu, ON Running fan pop-ups in DTLA or a giant Rolex balloon flying over LA.

We turn brand presence into unforgettable brand emotion.

Create the
moment now

The brands that matter most around moments like LA28 do not arrive late. They shape their place in the story ahead of time. Now is the moment to think bigger, move earlier, and create something with real emotional and cultural value.

Own the Moment